Unless you’re a die-hard film noir fanatic who refuses to watch anything beyond 1948, you’ve probably noticed by now how effective color can be in movies and cinematic storytelling.

And if you haven’t realized that, watch the 16-minute short documentary below about color in storytelling, and how much it impacts the way we see a movie, how a certain color makes us experience a certain feeling, and so on.

Color is one of the many tools a filmmaker uses to manipulate the audience and its emotions, in good ways and bad ways.

The video explains how color is used to symbolize how a character feels, how they stand out (or in) their environments, and how color is used to visually distinguish between different worlds (for example, in The Matrix, the “fake” Matrix world is dominated by green, while the “real” world has much more nuanced colors).